A product of the “big band” era, label owner, arranger, producer, and songwriter, Morton Craft was A&R man for the MGM, Mercury and ABC-Paramount labels and then ran Warwick Records where he signed Johnny And The Hurricanes. He also owned several independent labels (Bruce, Melba, Lance and others) that produced some big doo-wop hits: “A Sunday Kind Of Love” by The Harptones, “Church Bells May Ring” by The Willows and “Alone” by The Shepherd Sisters. He was a co-writer on “Alone” and “Church Bells May Ring.” “Alone” was covered by The Four Seasons and Petula Clark.
His vast catalog of songs included “More Wheels Cha Cha Cha”, “Doo Wop Heaven”, “Funky Wunky Heaven” and “Jammin’ with Herbie” (Herbie Hancock).
